Market Study & Partner Search Consultancy

Need for Consultancy Support

India is a complex market, very different from any other developed or emerging country markets. To be successful in this market, you need to have a total and fact-based information about the technical & demand trends, competition and customer requirements. A complete market study, specific for your product line, can help you get such a complete idea about the market situation, based on hard facts.

Similarly if you are looking for a Collaboration/Joint Venture partner in India, you can benefit from a well connected & experienced local professional supporting you in searching the right prospective partners, connecting with the top management at these companies and assessing the alignment potential between the two companies.

Benefits of hiring Quanzen for market study or Partner search

We know the market and are experienced in the ways to find right information from the right sources in India

All our market studies are conducted by our experienced associates through one to one meetings with industry people. Typically such meetings are held with persons from different functions & departments at 25 to 50 companies across India. This process typically goes for about 3 months. It is a very intensive & extensive people contact programme.

For partner search, you will benefit from our long established contacts at the top management level with a large number of Indian Automotive Supplier companies. With knowledge about the management culture & orientation of the Indian prospects, we can also advise you on the quality of possible alignment between you and the prospective partners.

Our key deliverables for a typical market study or partner search consultancy

Market Study

Demand Side Analysis : Volume & growth trends of demand, key segments & major customers, buying decision criteria & decision making process, customer perception on cost & performance of various present suppliers etc

Supply side Analysis : Existing major domestic & international competitors, market shares and their profiles

Partner Search

Searching for prospective partners based on your specified objectives & profile

Approaching the prospects for assessment of interest & credential

Bringing the short listed prospects in contact with your management team and facilitating interactions & meetings

Advice on contract drafts & the tie up finalisation